Polly Waffle was a 50 gram Australian chocolate bar that was manufactured in Australia by Nestlé. It was a waffle wafer tube filled with marshmallow and coated in compound chocolate.
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Abel Hoadley (born September 10, 1844, died May 12, 1918)[1] opened a jam factory in South Melbourne, Victoria, in 1889, trading as A. Hoadley & Company. By 1895, business had expanded rapidly and Hoadley built a five-storey premises, the Rising Sun Preserving Works. He produced jams, jellies, preserved fruits, candied peels, sauces, and confectionery and employed a workforce as large as 200. By 1901, there were four preserving factories and a large confectionery works. Hoadley had acquired the firm of Dillon, Burrows & Co. and extended his products to vinegar, cocoa, and chocolate.
In 1910, the jam business was sold to Henry Jones Co-operative Ltd and in 1913, Hoadley's Chocolates Ltd was formed. The same year, Hoadley produced his first chocolate assortment. Hoadley's Chocolates made the first Polly Waffle bar in Melbourne.
In 1972, Hoadley's Chocolates was acquired by Rowntree Company and became known as Rowntree Hoadley Ltd. In 1988, Nestlé acquired Rowntree Company. The Rowntree chocolate brands were initially branded as Nestlé-Rowntree, until Nestlé dropped the Rowntree altogether.
During the 1970s the advertising slogan for Polly Waffle was "mmm, crunch, aah!".
In mid 2009 a new recipe for Polly Waffle was released along with new packaging announcing the change. The new product was the same appearance as the older product, but contained a more sugary and brittle wafer.
Nestlé announced on November 23, 2009 that Polly Waffle was being discontinued after 62 years due to poor sales. [2]
A Polly Waffle contained 970 kilojoules of energy, and has a sugars content of over 50%.